When talking about the best marketing strategies to promote your brand online, search engine optimization or SEO usually first comes to mind. An aspect of SEO called off-page SEO is also currently gaining popularity amongst website owners and developers. This particularly involves the process of bringing traffic to your website using other existing pages and websites as the source. For a more successful SEO campaign, a combination of both off-page and on-page techniques is recommended.
One of the most prominent techniques used in off-page SEO is the use of backlinks. Although using backlinks is a good way to start your SEO campaign, there are still other ways in which you can promote your brand off-page.
To help you establish a successful online marketing campaign, here are five things that you should know about backlinks and off-page SEO. You may also try Glow Serp Consulting services and see promising results from only the best link acquisition strategies.
Using eye-catching and interesting backlinks is a good way to start with
Eye-catching links or bait links; however you may want to call it, using interesting phrases for your backlinks is a good way to start your SEO campaign. One approach that you can try is to research the latest trends where you think your audience is interested in. Phrases that attempt to solve a problem is also effective in getting more off-page traffic.
A strong backlink profile is a key to a successful brand promotion
Creating a great backlink profile entails hours of hard work and strong working relationships with other websites. If you do a quick research, you will find out that most of the higher-ranked websites have excellent backlink profiles leading to real external websites. This gives you a good opportunity to build real targeted traffic which will eventually convert into sales.
Social networks are also an integral part of off-page SEO
Aside from using bookmarking sites, link building, and blog commenting, using social networking sites is also an important aspect of off-page SEO. Sharing content and connecting with your audience are some of the advantages of using social networking sites. Although there are lots of social networking services that you can try, Facebook, Google+, and YouTube are the foundations of off-page SEO with social networking sites. You can use profile creation sites list to create high-quality links which will help you with off page SEO.
Guest blogging is the way to get the right links
When done properly, guest blogging can be an effective way of getting good links. It usually requires content research for the right topics and using the appropriate voice for the target audience. Although waiting times for writing and publishing can be an issue, the expected results will still be worth it at the end.
Avoid penalties from Google from using bad links
Many people tend to forget the importance of using high-quality links in an attempt to achieve and sustain a high search ranking position for their websites. Using unnatural links, in reality, can lead to penalties which can negatively affect your pages’ ranking position. Always make sure that the link phrases are used naturally within the content and that these links lead to pages with relevant and valuable content.