Search engine optimisation, like any other digital marketing strategy, has evolved with time. Whilst the emphasis continues to be more on content and user-experience (UX), SEO still addresses what is most important in delivering a quality search experience. All this means that it continues to be a critical and increasingly important online marketing strategy for businesses of all types and sizes that intend to reach their target audience.
So what makes SEO so important and effective even in the post-major-Google-algorithm-updates scenario?
SEO Means Lower Bounce Rates
Whilst bounce rate is itself a Google search ranking factor, running SEO campaigns can itself contribute to lower bounce rates. This further helps your website in achieving the following:
- High quality content
- Relevant content
- Reaching your target audience
Bounce rate is related to customer journey and content quality.
SEO Continues to Deliver High ROI
SEO continues to be the type of online marketing strategy that offers the highest-possible ROI. It is, however, important to choose an agency that has a proven track record of delivering results.
When don the right way, SEO can deliver regular organic traffic in the long term. It offers much higher volume of traffic for the same budget compared to other forms of paid advertising strategies.
SEO Actually Works
As already mentioned above, it is important to hire the right SEO services in Sydney to achieve your desired goals with this digital marketing strategy. As long as you follow ethical strategies and focus on delivering high-quality user experience, this strategy is going to deliver results. If you are ready to invest both time and resources in this marketing strategy, you are looking at high-volume traffic and high visibility for your brand.
SEO Practices are at the Core of All Content Creation
Content, howsoever great in quality, requires implementation of best SEO practices to become visible. All types of content, including textual, video, and images need to be optimised to rank high in search engines. SEO practices help in getting your target audience to land on your pages and read or view your content.
The more content traffic you generate with the help of SEO practices, the more it boosts your rankings. This is because ‘content traffic’ itself is an important ranking factor in Google algorithms. Thus, SEO helps create a cycle that keeps improving the search engine ranking of your content.
Everyone Needs Search Engines
Whether it is on their desktops or on mobile devices, everyone needs search engines to look up for information before making a purchase decision. This makes SEO imperative for businesses, non-profits, and all kinds of organisations and professionals who seek to get found online.
At the same time, it is important to know that more than 8 in 10 customers will search online for information on a product before deciding where to purchase it or not and where to purchase it from. And if your business doesn’t rank in your top SERPs, you are missing out on tons of traffic and leads.
Everyone is Going Mobile
The smartphone revolution has taken the world by storm. Whilst almost everyone searches online before making a buying decision, mobile search traffic has outgrown desktop search traffic. People are now searching for information on the go. Even when your target audience is moving to and forth between desktop and mobile devices, SEO is required for your website and brand to get found.
Thus, SEO has continued to become even more important in the post-Panda-and-Penguin era. The purpose of all those algorithm updates was to move websites towards ethical SEO and greater user-experience. As long as you follow all the SEO best-practices properly, you are looking forward to long-term benefits.